The leaflet is a propaganda or informational print intended for rapid dissemination, of limited capacity, usually in the form of a sheet of paper or a fold-out brochure of no more than 4 pages. It provides the necessary information on the activities of an institution, a company or a political organisation, or announces an event. The leaflets most often inform about cultural events (concerts, theatre or cinema repertoire), political events (rallies, assemblies, marches, protests), tourist information, range of goods or services, catalogue data or brochures describing a single product or company’s offer.
Flyer printing common market solutions
The most common way of distributing leaflets is to lecture them in public places (waiting rooms, shops, staircases) or to distribute them on the streets. They are a cheaper alternative to posters and brochures.
The name of the leaflet probably derives from its impermanence – “fugacity”, because usually the time of the leaflet’s existence is short. Flyers collected in libraries and archives for cognitive purposes are called ‘elusive printed matter’.
Pursuant to Article 63a(1) of the Code of Administrative Offences, anyone who places in a public place an announcement, poster, placard, appeal, leaflet, inscription or drawing which is not intended for this purpose, or puts it on display in another public place without the consent of the person managing the place, shall be subject to the penalty of restriction of liberty or a fine.
Flyer printing Printing history
Print (Pressure) – Repeats the reflection of a print image onto a print substrate (e.g. paper). Commonly known as print, it is also every copy, i.e. a printout.
Printing is also considered to be a variety of techniques for reproducing text and graphics both by traditional methods, using printing machines, and by modern computer methods using computer peripherals, such as printers, plotters, etc., although correctly such prints should be referred to as printouts.
The introduction of computer and digital printing techniques to printers has meant that printing is more and more often understood as also industrial-scale printing with the use of dedicated printing machines.